Social media

Instagram dataset

Compare how brands, creators, or topics appear on Instagram across markets. Use posts, captions, public profile details, hashtags, dates, and engagement figures for campaign review or ongoing monitoring.

Request a sample ↗

What to confirm before requesting a quote

Coverage
Regions, languages, date range and available record count
Fields and attachments
Field definitions, example records and whether original documents or media are required
Quality and updates
Deduplication and missing-value rules, sample-based acceptance criteria and update frequency
Permitted uses
Internal research, model training, customer-facing products or redistribution

These are project scoping questions, not a statement that every data type includes all coverage or permissions.

01 / WHAT’S INCLUDED

What’s in the dataset

  • Posts and captions
  • Public profile details
  • Hashtags and dates
  • Engagement figures

02 / USE CASES

Where it can help

  • International brand research
  • Campaign comparison

03 / DELIVERY

Choose the data you need

Tell us your topics, date range and required fields. Where the source permits, we’ll provide a sample first, then agree on filtering, cleanup and annotation.

Typical delivery formats are Excel, CSV, JSON and JSONL. The quote will state whether original documents or media are included. Let us know if you need recurring updates.

See a sample format ↗

Assess the fit for your project

Instagram data is most useful when public posts, hashtags, profiles, and engagement records answer a clear brand or content question. Image and video media files are not in the default scope and need a separate request.

How should Instagram content be compared across markets?

Specify markets, languages, brand or creator lists, hashtags, and dates, and say whether the comparison concerns post themes or engagement records. Check whether public location, language, or profile information in the sample supports that market split.

What is the difference between post data and image assets?

Post data may include captions, hashtags, dates, public profile details, and engagement figures. If research needs images or video for download, review, or training, media attachments and their permissions must be scoped separately.

Sources and usage

Public posts, profiles, and engagement data; media files are not included by default.

If you plan to train a model, use the data in a customer-facing product or share it with third parties, mention this when requesting a quote so we can check source permissions and restrictions.

Public access does not establish permission for collection, training or redistribution. Naming a platform does not imply affiliation, agency or endorsement.

Read about data sources and rights ↗

Want to review a sample first?

Tell us your project objectives and we’ll help you assess and find a relevant sample.

Discuss your request ↗