Social media

Douyin dataset

Study creators, products, local trends, or campaign activity in China. Select video details, captions, public account information, comments, and engagement by topic, location, account, or period.

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What to confirm before requesting a quote

Coverage
Regions, languages, date range and available record count
Fields and attachments
Field definitions, example records and whether original documents or media are required
Quality and updates
Deduplication and missing-value rules, sample-based acceptance criteria and update frequency
Permitted uses
Internal research, model training, customer-facing products or redistribution

These are project scoping questions, not a statement that every data type includes all coverage or permissions.

01 / WHAT’S INCLUDED

What’s in the dataset

  • Video metadata and captions
  • Public account profiles
  • Public comments
  • Engagement figures

02 / USE CASES

Where it can help

  • China consumer research
  • Campaign review

03 / DELIVERY

Choose the data you need

Tell us your topics, date range and required fields. Where the source permits, we’ll provide a sample first, then agree on filtering, cleanup and annotation.

Typical delivery formats are Excel, CSV, JSON and JSONL. The quote will state whether original documents or media are included. Let us know if you need recurring updates.

See a sample format ↗

Assess the fit for your project

A Douyin project should separately confirm the China-market, topic, or account scope and the public fields required. Video metadata and comments can support content and public-response analysis, but one viral post should not stand in for a whole market.

Is Douyin data suitable for a campaign review?

It can compare agreed-period public videos, captions, public account details, comments, and engagement figures. Define brand, competitor, or campaign terms plus the accounts and time window to avoid treating unlike publication periods or formats as directly comparable.

Can I request complete coverage for a region?

A target geography can be a selection requirement, but available records and public fields must be checked project by project. A sample should show whether geography supports the research; it is not a guarantee of complete historical coverage.

Sources and usage

This covers video metadata and public text. Any video-file delivery is checked separately.

If you plan to train a model, use the data in a customer-facing product or share it with third parties, mention this when requesting a quote so we can check source permissions and restrictions.

Public access does not establish permission for collection, training or redistribution. Naming a platform does not imply affiliation, agency or endorsement.

Read about data sources and rights ↗

Want to review a sample first?

Tell us your project objectives and we’ll help you assess and find a relevant sample.

Discuss your request ↗